In order for ntl to comply with Content Partner advertising restrictions and accurately report on Content Partner advertising revenue share. ntl will require the Content Partners to name their content according to the following URL naming convention:

Content Partner name should be included at the beginning of the URL, please do not use IP numbers:

Correct naming convention:

www.contentpartner/interactive/liberate/entertainment/programmes/index.html

or

ntl.contentpartner.com/football/news

This convention will also need to be followed so that in due course ntl will be able to provide usage statistics on http traffic via it's proxy servers.

Incorrect naming convention: