An interstitial is a full-screen page that appears when a customer navigates between any two category pages within Interactive Services.
The customer is presented with details of the offer along with two links (in any written context):
i) 'Tell me more about this offer'
ii) 'No thanks, continue to the next menu'
- Interstitials are available between the IMM and TV Internet, and between TV Internet and Category pages only
- They will be frequency capped and therefore only seen once per user session
- There may be only 2 links on an interstitial
- Interstitials can only be live for 3 days at a time
Publishing time table:
- Mon-Wed
- Wed-Fri
- Fri-Sun
Please use the following template when creating an interstitial.
The Zip file should be clearly named with your company name, campaign start date (ddmmyy), ad inventory type, and version number
E.g. ntlDTV_company_240402_int1
Send completed artwork to creativecopy@idigitalsales.co.uk for testing at least 10 working days before the planned live date.
Interstitial example: