Banners are graphics which link to a microsite or TV Internet site.
Size: 265 x 65 pixels
Maximum image weight: 12K
Creative rotations (frames): max. 5
Speed: approx. 2 sec/frame
Format: Gif, animated Gif
No HTML or other coding, or any other graphic format is permitted. Beware of anomalies if you use Macromedia Fireworks.
Call to action: Invite users to press the yellow button.
The artwork should be clearly named with your company name, campaign start date (ddmmyy), ad inventory type, and version number.
E.g. ntlDTV_company_240402_ban1.gif
Send completed artwork to creativecopy@idigitalsales.co.uk for testing at least 10 working days before campaign live date.
Banner examples: