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reading campaign reports
Once your campaign has been booked, IDS will provide you with access to Open Adstream.
Open Adstream generates online reports, which are automated, password protected and enable you to continually monitor your campaign.
There are two levels of reporting available:
- ‘To-Date’ - This report gives an overview of the campaign performance. It details impressions delivered, click thrus and yield, in addition to performance by creative.
- ‘Standard’ - This report gives a very detailed account of the campaign performance. In addition to an overview by impression, click thru and yield, the report also supplies performance by day, hour, and site section.
For the instructions on how to access and read your campaign report please see the "downloads" section.
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